Ethnic attire finds a new address in East Delhi
(Delhi News Live)
New Delhi, 9th December 2024 – Pastel India, a fresh hub for designer ethnic attire, has launched in East Delhi, fusing Indian heritage with contemporary fashion. Established by Gauri Rani ‘Alka,’ the shop aims to highlight sophisticated women’s attire, encouraging women to select outfits that embody their unique style and comfort.
"According to Alka, women today can freely adopt styles that reflect their identity, blending tradition with modern confidence." The boutique provides a variety of sarees, salwar kameez, kurtis, lehengas, and additional items, designed to radiate elegance and refinement.Frequent patrons and advocates, such as Kusum Shandilya and writer Dr. Birbal Jha, commend the establishment for its stylish and cozy designs. Alka's designs honor Indian cultural traditions while appealing to contemporary tastes.Pastel India is rapidly emerging as a popular destination for individuals looking for ethnic attire that blends sophistication with personal expression.
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